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The Creativity of 3

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I’m not sure where I even found this – but I love it. 3 seems to play a significant role in humankind. It happens that three is the first number to which the meaning “all” was given.

3 signifies a beginning, a middle, and an end. Just like my brothers and I. Me, the first born – the beginning, and my brothers, the middle and the end.

Time, too. When describing time, we categorize it into past, present, and future.

3 seems to signify harmony, completion, or perfection. In the Bible, the number is repeated and used as such. God, the son, and the holy spirit. God’s attributes: omniscience, omnipresence, and omnipotence. And let’s not forget: On the third day, he rose again. 

So was this number born out of creativity or necessity? And where does this creativity come from – are we born with it? Is it something we’re taught? Why are some people more creative than others?

In this article by David Cox in the Guardian explores the question: Are people born creative? He goes on to explain that researchers have discovered that the corpus callosum, or band of nerve fibers joining the two sides of the brain, is smaller in creatives like writers, musicians, and artists, “which may augment their creativity by allowing each side of their brain to develop its own specialization.” Cool, right?

He goes on to express that other studies have shown that people with certain mental disorders tend to be more creative. Example 1 was bipolar disorder. If experiencing bipolar mania, the individual is, “experiencing excessive fast and divergent thinking, increased self-esteem, and never ending energy and motivation often to create.”

A creative myself, I find things like this so interesting. I’m on that never-ending and never satisfying quest to find out why I am the way that I am – and why others are the way that they are. Maybe I should have picked up a psychology minor!

I’m always interested in the creative process of others, too. Myself, I carry around a journal that I fill with lists and ideas that drive my creation and inspires me to learn more in order to create more. But of course, there’s creative block. I’ve been pretty lucky with my journal – normally I can find something I find interesting enough to write about just from day-to-day inspo. However, if you’re really creatively gummed up, an article that helped me was this one by Canva’s blog. Sometimes I read stuff like this when I’m not struggling to create content, and it still helps. Check it out.

While we may never know why the number three was created, we can at least admit that it was born out of a necessity of the human mind to imagine. We’ve got science to back that one up. As for the magic-ness of certain triads, keep them in mind. They may just be your ticket to imaginative harmony.

Concertos on the G String by Baroque Malone

This past semester, I was in a class called Music Marketing. My professor, Dr. Barretta, taught us the ins-and-outs of the music industry and arranged for us to meet with ‘Rev. Moose‘, the Managing Partner/Co-Founder of Maurader Group, a music marketing firm based in NYC, over Skype. He explained his role within the company and how needs are constantly evolving with the rise of technology. We ended up doing some work for him and some of the bands he represented which ended up being really cool.

What I really liked about this class, though, was our major assignment/project – to re-brand an already existing artist. My group chose the grungy, ever-endearing Post Malone. The first half of our project was to better understand the typical Post Malone fan. First, we had to do a little research on his background and how he ended up a mega-star.

A Syracuse, NY native until he moved to Dallas, TX when he was 10 years old, Post Malone is a musical artist specializing in Hip-Hop, Contemporary R&B, and Rap Rock. He rose to fame on Soundcloud and was soon sought after following the release of White Iverson (2015). He released his first album Stoney in 2016. Now, he’s the 8th most-played artist on Spotify, on Soundcloud he has 63.7 million plays, and utilizes cross-promotion by being active on social media platforms like Facebook (1.7M likes), Twitter (3.09M followers), Instagram (7.4M followers), and Snapchat.

His most important platform, by far, is Twitter. While Twitter is his most used form of social media, it’s also his realest. His unapologetic and uncensored tweets are millennial and Gen-Z crack. People in these categories eat up transparency in the media. More than ever before, fans know more about and are more invested in artists’ lives. He also engages quite a bit with his audience.

Here’s our full analysis of the typical Post Malone fan:

Post Malone: Fan Profile

The second half of our project was a bit trickier. When the time came, Dr. Barretta announced what musical genre we would re-brand our artists as. Post Malone would be a classical Baroque artist. Perfect.

Luckily, my group and I are creative geniuses and made it work. Thus, Baroque Malone was born.

Take a look at our presentation and I think you’ll be pleasantly surprised.

Post Malone: Rebrand

My favorite part and my own personal touch that completes the project:

Concertos on the G String by Baroque Malone

baroque

Now that’s a work of art.