Environmentally, Consciously Chic: Jaden Smith

Jaden Smith, the ever-evolving, philosophical tweeter, son of Jada and Will, but also a rapper, an actor, fashion designer, and eco-entrepreneur. This past year, Smith began to wow his peers in the rap community (as well as the rest of us) as he dropped Syre, his debut studio album that he described as, “his love letter to the world,” through MSFTSMusic and Roc Nation.

Although seemingly a jack-of-all-trades in entertainment, Smith seems to have a greater mission in mind. For the past 9 years, Smith has been working on JUST Water. JUST Water is just that – packaged natural spring water. It was only two years ago that he publicly admitted his involvement within the business – because, as he told People, “We wanted to organically grow as a company without saying ‘Smith family water’ because it’s really not that – it’s water for the people.”

82% of every bottle is plant-derived – recycled paper and sugarcane act as this water’s sustainable and completely bio-degradable shell and compared to the standard plastic water bottle, there’s a 74% reduction in carbon emission impact. (*Cough* Dasani, Poland Spring, Aquafina, etc.) JUST is a certified B Corporation, USDA Organic, Forest Stewardship Council certified, and Rainforest Alliance Certified.

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The water is sustainably sourced, too. It’s not purified tap water. Purifying tap water is energy intensive and believe it or not, wastes water during the process. JUST water is naturally occurring spring water. It’s simply just water. GEt it

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And I even have a personal link to the brand. JUST partnered with Glens Falls, NY (a community I’ve been to and am very fond of as a lifelong resident of northern NYS). The company bottles excess water the community wouldn’t otherwise need – and they pay 6x the municipal rate for it. The city uses the revenue to make repairs and keep up with renovating aging infrastructure.

The JUST website is filled with helpful information, a vivid mission and a vision for a future sustainable planet earth. Their team partners with environmental experts and does business fairly – it’s JUST right. JUST recently came out with a few flavored water options, too. Organic Apple Cinnamon, Organic Tangerine, or Organic Lemon are now offered. A bundle of 24 totals to $44.99 – so each water comes out to about $1.80 which is not bad considering the hefty prices of organic anything these days.

His efforts with JUST Water add to and emphasize his ever-changing ideals and drive as a creator (and decent human-being) in the public eye. I’m sure we’ll be seeing more from Jaden Smith, whether it be changing the world through his music or his eco-efforts. Until then,

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and drink JUST Water.

Images/diagrams sourced from JUSTwater.com.

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