Concertos on the G String by Baroque Malone

This past semester, I was in a class called Music Marketing. My professor, Dr. Barretta, taught us the ins-and-outs of the music industry and arranged for us to meet with ‘Rev. Moose‘, the Managing Partner/Co-Founder of Maurader Group, a music marketing firm based in NYC, over Skype. He explained his role within the company and how needs are constantly evolving with the rise of technology. We ended up doing some work for him and some of the bands he represented which ended up being really cool.

What I really liked about this class, though, was our major assignment/project – to re-brand an already existing artist. My group chose the grungy, ever-endearing Post Malone. The first half of our project was to better understand the typical Post Malone fan. First, we had to do a little research on his background and how he ended up a mega-star.

A Syracuse, NY native until he moved to Dallas, TX when he was 10 years old, Post Malone is a musical artist specializing in Hip-Hop, Contemporary R&B, and Rap Rock. He rose to fame on Soundcloud and was soon sought after following the release of White Iverson (2015). He released his first album Stoney in 2016. Now, he’s the 8th most-played artist on Spotify, on Soundcloud he has 63.7 million plays, and utilizes cross-promotion by being active on social media platforms like Facebook (1.7M likes), Twitter (3.09M followers), Instagram (7.4M followers), and Snapchat.

His most important platform, by far, is Twitter. While Twitter is his most used form of social media, it’s also his realest. His unapologetic and uncensored tweets are millennial and Gen-Z crack. People in these categories eat up transparency in the media. More than ever before, fans know more about and are more invested in artists’ lives. He also engages quite a bit with his audience.

Here’s our full analysis of the typical Post Malone fan:

Post Malone: Fan Profile

The second half of our project was a bit trickier. When the time came, Dr. Barretta announced what musical genre we would re-brand our artists as. Post Malone would be a classical Baroque artist. Perfect.

Luckily, my group and I are creative geniuses and made it work. Thus, Baroque Malone was born.

Take a look at our presentation and I think you’ll be pleasantly surprised.

Post Malone: Rebrand

My favorite part and my own personal touch that completes the project:

Concertos on the G String by Baroque Malone

baroque

Now that’s a work of art.

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How To Land an Internship

Full disclosure: What worked for me may not work for you. These are just some general tips.

  1. First of all, make a LinkedIn. Have a friend take a professional photo of you. Use correct grammar and punctuation because that really does matter, and don’t just one-click apply. If you want, use bullets under your work experience and be specific, but don’t write a novel. Then, make connections. Personally, I don’t really like to connect with recruiters unless they’re working for a specific company that I’m familiar with. They clog up my timeline. Don’t be afraid to connect with people you’ve worked with or for in the past. If you did a good job, they’ll gladly connect and might even write you a recommendation! Professors are great LinkedIn connections, too.
  2. Utilize LinkedIn when looking for a job. BUT – don’t just look for job openings. Look to network instead. For instance, in the search bar I can type in ‘St. Bonaventure University’. My connections obviously pop up, but so do other tabs. These tabs are categorized into locations, connections, and current companies. If you see that an alum from your school works at a company you can see yourself at – send them InMail. My school has the reputation for being extremely prideful and helpful when reached out to, so I’m lucky! Utilize alums. They want to see you succeed!
  3. Put your heart and soul into every cover letter you send out. Ultimately, the organization you send them to wants to see that there’s a good chance you’re going to stick around a while, so add why you’re applying. Do some research. Your personal and professional beliefs should mesh well with theirs, so finding something that you like about the job other than the salary should be easy. They need to know you’re putting stock in them as much as they’re putting stock in you.
  4. Go to networking events. This is one I’m terrible at. I end up going for the free food and talking to one person. It’s definitely a scary thing, but these people wouldn’t be there if they didn’t want to talk. They’ve come to help with securing internships, general advice, or to speak on something in a specific field. Use them. Find common ground. Get their business card or LinkedIn. Bounce. Repeat.
  5. Prepare for your interview. Whether on the phone, through Skype, or in person, preparation is key. Write down common questions, do mock interviews, practice in the mirror or an empty room if you have to, but just be prepared. Research, research, research – know about the company! They want to know you’re invested, so they will ask. Have a prepared answer for, “Why do you want to work at … ?” Have questions for them prepared, too. Be professional and confident, yet relaxed and not boastful. Be yourself. Interviews are the hardest part of the process but you’ll get through them. Normally by the third or fourth interview, you’ve got your answers down for the basic stuff.
  6. Write a thank-you. If you want to go the extra mile, write an actual thank-you card with an actual pen. If you can’t in time, it’s acceptable to write an email. Keep it short, sweet, and memorable. Try to write something about the tips your interviewer gave you or a commonality you shared. Then, of course, thank them for their time.

Trust me when I say I know how nerve-wracking the interview process can be. I break out in hives on my chest and neck every time I’m nervous – so special attire (TURTLENECKS) is required. I also have the sweatiest hands on the face of the earth, so I try to stay as cool as possible and keep special deodorant on-hand for that first impression handshake. Most of the time it does not go well – but I keep a smile on my face and try to charm my way into my interviewer’s heart. Sometimes that works. But most of the time, being prepared works better. Applying for jobs is a job in itself. Just be smart about it and you’ll have one in no time. Just don’t give up. The more you apply, the better you’ll get at it!